Internet marketing, also called online marketing or e-marketing, has become an indispensable customer communication and promotional channel. It supplements traditional marketing communications such as print media advertising and mail shots, and it offers the marketer a wealth of tools for informing, interacting and retaining customers.

Online, or e-marketing, provides the following opportunities:

  • Interactive customer communication
  • Virtual shop fronts
  • Alternative promotional methods
ManagementStreet.com can run your e-marketing campaigns, making them cheaper and more effective.

Find out how search engine optimisation (SEO) can improve your promotional capabilities and response rates
 
The benefits of e-marketing – interactive customer communication
Unlike traditional marketing methods, e-marketing is interactive – it involves the customer in two-way communication. Your online advertisements can take customers to promotional microsites, order forms, shopping carts, thus giving them the opportunity to make immediate purchases, ask for more information, or read more about the products they want to buy.

And, better than traditional marketing and media, online marketing is cheap. Your publicity budget can be used to reach thousands more people faster and more effectively than if it is spent on newspaper or television advertising.
Virtual shop fronts
Thanks to technology, your website and online advertisements, banners and links become doors to virtual shop fronts. Your messages act like gateways for your customers to enter your premises, check out products, compare prices and buy conveniently.
Options and tools

Among the alternative methods available for e-marketing are:

  • Online advertising – banners and links on other sites
  • Advertorials – combined advertisements and product information pop-ups, downloads and microsites
  • Links to product information and downloadable brochures
  • Invitations to join in games, quizzes and competitions
Each of these has its advantages, depending on your business, products and services, and customer types. Contact us to find out how you can benefit from e-marketing.
How we manage your e-marketing campaigns
We discuss your marketing objectives with you, identify your target market, and look for the most effective way for you to promote your business on the web. We coordinate your e-marketing campaigns and website presence with other marketing and promotional methods, so that your budgets are spent efficiently.

We then prepare the promotional materials, distribute them, manage microsites and website technologies for customer response, feedback, online purchasing and interaction.
Search engine optimisation
One of the most important uses for your website is visibility – getting your message and corporate identity in front of prospects and customers. Because most people today use search engines when looking for companies and products or services, your site needs to be first when people start looking.

Making sure that your site is returned in searches is called Search Engine Optimisation (SEO). Using keywords, forward links and other methods, ManagementStreet.com can ensure that people looking for what you sell find you first. This increases the chances that they will visit your site and buy from you.