Customised, unique websites that enhance your company’s marketing power

What do you want your visitors to experience when they click through to your site?
A carefully designed, customised site reflects your company’s unique products, services and added value.

What are the features of a well-designed website?

• You can find it quickly on a search engine
  
• It loads fast, so you don’t waste time waiting
  
• You can navigate easily to what you are looking for
  
• The site does not look like everyone else’s
  
• The site creates the impression that you want it to have
  
• The colour scheme, layout and look and feel match your company’s logo, product mix, industry sector and business

To design a website that attracts and holds the attention of visitors, three factors are important:

• The visitor – and what the visitors want to do or find
  
• The visual appeal of the site – it must match your company’s style, and must match what your visitors want to see
  
• The structure and architecture of the site – it has to be accessible and user-friendly

When Infobahn Consultancy designs a site, we take all three into account, and customise the right combination for you. This involves business analysis, creativity and graphics, and teamwork between our designers and you.

For some of our clients, we create dynamic effects, flashing lights and musical backgrounds. Others prefer simple, basic designs with no “bells and whistles”. It all depends on you, and the impression you want to create. We use best-of-breed components such as Macromedia Flash, Multimedia, Dreamweaver, Photoshop, java and scripts. We work with the latest versions of these tools, and regularly update our resources.

Take a minute to think about the website you want, and look through this design questionnaire. To find out more about site design, and how Infobahn can help you design a website that creates a powerful presence, contact us.

Item	Question	Think about…
1. Your visitors	Who are they?	Are they: Customers, prospects, people surfing the Internet? Residents of your town, people overseas? People looking for something specific, or simply curious?
	What do you want them to do in your site?	Buy something, Make a reservation, Read, Watch, Download a brochure?
2. Your site’s visual layout and appeal	What colours does your company use?	What are the colours of your logo, letter head, brochure, staff uniforms, for example?
	What colours does your industry use?	For example, if you are a manufacturing or fabrication company, will pink and bright blue be the best colours?
	What kind of website will your visitors expect to find?	Do they expect something really dynamic, with moving pictures, flashing colours and sound effects, or do they expect something simple, dignified and direct?
3. The structure and architecture of the site	How many pages do you need?	How many products, services, divisions or units do you have? Do your visitors need to see everything on the site, or can you provide contact numbers and downloadable documents for them as well?
	How should your visitors navigate the site?	Do you want them to see everything at once? Do you want them to move around between pages through internal links?